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Power Promoting:
How to Market Your Business to the Top!

NEW YORK, NY - Power Promoting: How to Market Your Business to the Top! by Jeffrey Sussman was recently published. In his new book, Sussman shares his surefire power promoting techniques with home based and small business owners. He describes, for example, how he helped two retired New York City cops launch a wildly successful private investigation firm called “Check-a-Mate” and managed to get them appearances on Oprah, Larry King, Dateline, 60 Minutes as well as a front-page article in The New York Times and much more.

He also writes about how he got then President Reagan and the Pope to endorse The World Almanac & Books of Facts, which he was promoting.

In another instance of inventiveness, Sussman was acclaimed for being the creative person who got President Clinton to hug people!

In his ground-breaking book, Sussman recounts some of his success stories, while describing the power-promoting techniques he uses to get big time market exposure without big time advertising and promotion budgets. His entertaining narrative is a complete nuts-and-bolts marketing guide. It covers all bases, from getting started to writing high-impact press releases, sales letters, and telemarketing scripts.

Sussman, who is a biographical subject in Who’s Who in the World, Who’s Who in America, Who’s Who in Media, Who’s Who in Business and Finance, and Who's Who in the East, has more than 30 years of public relations and marketing experience; he has worked with top corporations in a wide range of industries.

He is president of Jeffrey Sussman, Inc. and teaches marketing and public relations for at The New School University. Power Promoting, which has been praised by The Wall Street Journal and other business media, is his ninth book.