How to Market Your Business to the Top!
NEW YORK, NY - Power Promoting:
How to Market Your Business to the Top! by Jeffrey Sussman
was recently published. In his new book, Sussman shares
his surefire power promoting techniques with home based
and small business owners. He describes, for example,
how he helped two retired New York City cops launch
a wildly successful private investigation firm called
“Check-a-Mate” and managed to get them appearances
on Oprah, Larry King, Dateline, 60 Minutes as well as
a front-page article in The New York Times and much
He also writes about how he got then President
Reagan and the Pope to endorse The World Almanac & Books
of Facts, which he was promoting.
In another instance of inventiveness, Sussman
was acclaimed for being the creative person who got President
Clinton to hug people!
In his ground-breaking book, Sussman recounts
some of his success stories, while describing the power-promoting
techniques he uses to get big time market exposure without
big time advertising and promotion budgets. His entertaining
narrative is a complete nuts-and-bolts marketing guide. It
covers all bases, from getting started to writing high-impact
press releases, sales letters, and telemarketing scripts.
Sussman, who is a biographical subject in
Who’s Who in the World, Who’s Who in America,
Who’s Who in Media, Who’s Who in Business and
Finance, and Who's Who in the East, has more than 30 years
of public relations and marketing experience; he has worked
with top corporations in a wide range of industries.
He is president of Jeffrey Sussman, Inc.
and teaches marketing and public relations for at The New
School University. Power Promoting, which has been praised
by The Wall Street Journal and other business media, is his